Concept, development and launch of native Android application for a microfinance company
Glavny Zaim is a microfinance provider who provides people with short-term loans.
Due to the high competitiveness within economical sector that deals with short-term loans the client needs to keep its customers. In order to handle this goal client needs to make the service more reachable. The decision was to make a mobile application for customers.
The new channel for better customer engagement was launched. Loan processes were significantly simplified and automated. Customer loyalty to microfinance provider was enhanced.