The main idea of such a two-sided business model is the full equality of participants. As a rule, this is an interaction between users to save money, make a profit, and unite in communities. The key feature of the P2P marketplace software is the involvement of a "third" party — the owner of the site where offers, products, services are posted. And this is the main difference between such a sharing-based platform and a classic online store. The owner of the peer-to-peer shopping marketplace simply provides users with the opportunity to find each other and complete the transaction.
When a marketplace reaches a certain level of growth, its value increases exponentially. This is due to the network effect, which means that the entire network becomes more valuable when more people use it because users benefit from each other. It is much more difficult to compete with a business that has built a network rather than a traditional e-commerce provider that makes the market position a kind of monopoly in a niche or industry.
The most prominent examples of P2P marketplace platforms are Amazon, BlaBlaCar, Couchsurfing, Uber, eBay, Etsy, Rakuten, Airbnb. And according to the PwC forecast
, by 2025, the volume of the global P2P solutions market will reach $355 billion (for comparison, in 2015, this figure was $15 billion). This confirms that the peer-to-peer marketplace software is definitely one of the most popular business models in 2021.
Let's find out why this is so, how to become a part of this fast-growing industry, and how to build a peer-to-peer marketplace software.