A SaaS product's success directly depends on the number of customers willing to stay and keep using the service. Usability and frictionless customer experience immediately impact how the users perceive the app's environment.
The role of design is crucial. With its help, you should find a way to retain customers and lead them to your product's value as quickly as possible. But what exactly in your SaaS product system can prevent users from leaving for the first few minutes (or even seconds)? How do you keep their attention and make a good first impression?
Well, for a start, you should provide your potential customers with a streamlined and discreet product introduction. That's where onboarding comes into play.
The SaaS customer onboarding process is a comprehensive yet concise overview of the product's key features and an explanation of its key features. When new customers start using the app, they need to know how your platform is arranged and what benefits it offers.
However, providing a result-driven SaaS onboarding experience is not so easy as it may seem. A product often contains many functions, so it's not always clear how far onboarding should go to not overwhelm users, pushing them away. That's why onboarding should lead to a so-called Aha moment.
Having rich experience in building successful SaaS products, we at Aspirity
decided to share with you some valuable insights. This post will reveal what an Aha moment is, how to determine it, and use it to retain your customers.