Most likely, it would be highly inconvenient for a modern user and would quickly lose its huge audience. No stories? No shorts? Today, such a Youtube is hard to imagine.
So how to improve your product's design? What are the best features to add? How can you change the user journey, and should you change it at all? How to improve your metrics?
And, for that matter, what exactly is your product's value?
A comprehensive UX design audit can answer these and many other questions.
As for the moment when you need to make a UX audit, there are two typical cases. First, you may test your SaaS product's potential usability before building it. Or conduct an audit after the launch.
If the product hasn't been released yet, a review will allow you to avoid critical mistakes that may be rather costly. Thus, we always recommend our clients validate UX solutions before starting a full-fledged development process.
On the other hand, redesigning your product after the launch may result in significant expenses. We already have a detailed article about UX redesign
in our blog. There, we mentioned that the later you start redesign, the more it will cost you.
And now, we can get back to our Facebook example since here it's just right. Of course, some of the best UX\UI designers of our time work for such a successful company. And most likely, they would be happy to improve the product. However, there is a good reason not to change the Facebook design. It's not easy to implement at the current product's lifecycle stage, and a significant redesign would involve too many risks.
Therefore, a good audit before the launch can save you much effort and money, at least for a while.
Finally, keeping the above in mind, let's sum up the most significant benefits from a UX audit.