The next step is user research. There's hardly anything more important than the real users' reviews.
After conducting the initial redesigning phase, you may have a deceptive feeling that everything is loud and clear.
For example, if you see that the users don't leave their requests on the website, you might think they probably don't see the application form, so you just need to make it more notable or place it on the initial screen. However, the probability isn't enough. What's more, such an approach is extremely dangerous for the process of UX redesign. Every time you make a decision, ask yourself: "Do I know it, or do I just think so?"
In our example, users may ignore the application form for numerous reasons. For instance, they don't recognize the product's value or don't understand what happens after they fill it. Or maybe they are afraid of filling out the form because they don't know the price? Each reason involves a different solution. So before you start working with the layout, talk to your audience first.
Remember that the users don't always realize why they do (or don't do) certain things. So it's not enough just to ask them the direct question. There are various techniques for conducting user interviews, which our designers regularly apply, and they will help you reveal the real problem.
You can learn more about user interviews in our article about onboarding experience